- A quick hit site audit where you go through the top level diagnosis with the site in a few hours.
- An exhaustive site audit that can take days.
If you choose perform the exhaustive site audit, there are three critical areas to keep in mind. They are:
- On-page SEO audit
- Technical site audit
- Link audit
An on-page SEO audit will begin with obvious points, such as the
title and meta description tags. Depending on your website this can get a
pretty exhaustive document, so you’re better served by creating an
Excel sheet with your pages or site categories in rows and then each
element of on-page SEO as your header.
Let’s start by looking at few important elements of on-page SEO, why
they’re important, and tips on what you should look out for during your
audit.
Title Tags
The purpose of a title tag is to make each page unique in terms of
the page’s content. Since each page on your site should be unique, you
need to have unique title tags for each page.
Title tags also carry huge weight in terms of………………
Read more at searchenginewatch.com
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